SNAPSHOT: WHIO Listen Live

AM 1290 and 95.7FM News Talk Radio WHIO
 Name: AM 1290 and 95.7FM News Talk Radio WHIO
Format: News/Talk
Market: Dayton, OH
Frequency: 1290 kHz/95.7 MHz

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"The advertising works, our results have been fantastic."

- Sher Patrick, Community Blood Center

The Challenge
“At the end of every year, we come upon 2 weeks in which our blood drives go from 70 down to 8, so it’s a very difficult couple of weeks to collect blood.”
The Resource
“We have found that by having the WHIO Morning Show with Larry Hansgen out there at the blood center, we are able to get the word out.”
The Idea
“We have Larry come out the first week of the year, and he let’s people know that it’s an important way to support the community.”
The Results
“The advertising works, it gets the word out. Because Larry says to come in and donate, they do. Our results have been fantastic.”

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